Lifetime Customer Value

Learning objectives

Calculate the true customer value to your bottom line

Course overview

In addition to the direct revenue you receive from your customers, there is another figure that can be attached to a customer that is often overlooked when considering the overall value a customer brings to your company. That is the referral revenue brought on through testimonials, talking to friends, as well as when customers change jobs and purchase your products and services at their new company. For this course, you will learn how to calculate the customer lifetime value for any customer to help make the business case to your team and company leaders for investing in developing a strong and effective customer success team. By completing this course, you will be able to calculate the true customer value to your bottom line.

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